Arun K Iyengar holds a Bachelor's degree in Commerce and has been with the company since 1989. He currently spearheads the company's digital initiatives, driving both digital marketing and business strategies forward. In his role as Head of Digital, he is instrumental in identifying the right partners to support the company’s digital transformation. He collaborates closely with the IT team to ensure the seamless execution of digital initiatives including Mobile apps. In addition to his digital responsibilities, he is the Product Head of Mutual Funds. With over 30 years of industry experience, He collaborates closely with the branch team to identify the right products for customers, tailored to their risk profiles and investment horizons.